In the US we are known for giving away goodies when you buy something... a lovely little concept we like to call GIFT WITH PURCHASE!
Sometimes you get a free frying pan when you buy a set of cookware;
a free wallet when you buy a purse;
or even a gift card for $10 that you can come back and use next time you shop.
And the interesting thing is that I have NEVER read about those lovely gifts in the DANISH NEWSPAPER! However...... as soon as Montana gets a little, ummmm, creative?? with its "Gift With Purchase" idea, it instantly makes the Danish (and I am sure the world) news circuit.
A local cable network in Montana has just announced:
"Subscribe with us!! If you sign a contract, making us your cable provider, you get a NEW GUN! And if by chance you don't need/want a new gun, you can have a gift certificate for $50 worth of pizza at the local pizza joint!"
I only have one thing to say about this....
Thank God it was not in Texas...THIS time!