I cannot say "Super Bowl Sunday in the U.S." because one thing I have learned living in Europe... this really is a WORLD-WIDE EVENT!
I don't really care about either team that played yesterday, so I did not stay up and watch the game, especially because there is just something odd about watching it with Danish commentators and Danish commercials.
Well, actually I can handle the Danish commentators (although they cannot hold a candle to Troy Aikman!), but Denmark will NEVER surpass the US when it comes to television commercials!
Did you know that 30 seconds of ad time during the Super Bowl cost 20 million kroner? It really is a big deal to advertise during this event! It is one of those times that you DO NOT go to the bathroom during the commercials....instead you go during the game!!
I have been watching the TV-ads from yesterday's big event today (thank god for youtube!!), and I definitely have my two favorites! The first is just over a minute long... so just over 40 million kroner...
the second is almost 2 1/2 minutes! Yeah, you do the math !
However I have to admit that I feel inspired to go and buy a Chevy truck now....just in case all those crazies are right about what's coming in 2012!